TRAY

If there’s one thing we don’t like, it’s waiting in line.Our goal is to improve service around the world and make it more enjoyable by allowing guests to order and pay how they want, when they want.

TRAY® is a complete point of sale system for the enterprise that specializes in self-service ordering. We’re changing the way people order and pay in hospitality venues such as entertainment centers, hotels, restaurants, and more. As a growing number of companies seek to introduce self-service into their operations to improve their customer experience and reduce operating costs, TRAY is the only enterprise-class system that offers a full turnkey solution, as well as a platform solution that can integrate with existing legacy point of sale systems, including Micros and Infogenesis. Unlike other POS companies, TRAY was built with self-service at its core, not an afterthought. TRAY uses a modern, cloud-based backend combined with inexpensive Android terminals. Thanks to our scalable, PCI Level-1 compliant architecture, our solution is flexible, scalable, secure, and low-cost, and we have already won engagements with major global brands, including hotel groups, quick serve chains and entertainment chains.
See More

LATEST FUNDING

Seed Round

Locations

Hyderabad
+3 More

Employees

51-100

Domain

Software
+1 More

ESTABLISHED

2013

Website

TRAY® is a complete point of sale system for the enterprise that specializes in self-service ordering. We’re changing the way people order and pay in hospitality venues such as entertainment centers, hotels, restaurants, and more. As a growing number of companies seek to introduce self-service into their operations to improve their customer experience and reduce operating costs, TRAY is the only enterprise-class system that offers a full turnkey solution, as well as a platform solution that can integrate with existing legacy point of sale systems, including Micros and Infogenesis. Unlike other POS companies, TRAY was built with self-service at its core, not an afterthought. TRAY uses a modern, cloud-based backend combined with inexpensive Android terminals. Thanks to our scalable, PCI Level-1 compliant architecture, our solution is flexible, scalable, secure, and low-cost, and we have already won engagements with major global brands, including hotel groups, quick serve chains and entertainment chains.
See More

LATEST FUNDING

Seed Round

Locations

Hyderabad
+3 More

Employees

51-100

Domain

Software
+1 More

ESTABLISHED

2013

Website

Our Leadership

Peter Kellis

Founder and CEO

Peter Kellis is a visionary product and technology executive and entrepreneur. He has pioneered several significant software and internet products within companies of varying sizes and has built large multi-disciplinary teams, growing businesses significantly before dabbling into entrepreneurship. Peter's expertise spans several industries including mobile payments and ordering, travel tech, ad tech, marketing analytics, enterprise software (data storage, data production and disaster recovery and information security) and medical informatics/IT.

Veera Maddipati

Director of Engineering

He excels at team collaboration and leadershipHe has 10+ years of experience in Agile for the product development cycle. He is the Scrum master of cross team efforts at multiple locations Presents solutions and products at conferences and client location. Is passionate about mentoring and growing talent. Also an IBM Inventor (Patents Holder)

Values

Passion is Priceless

Passion for your work and a sense of fulfillment go hand-in-hand. Our drive to do what we love fosters excellence in our team me...

View more
Ownership and Accountability

Integrity and reliability are at the core of accountability. We take ownership of our work and value our ability to honor our co...

View more
Innovation

We don’t believe in just meeting the status-quo. We are in the relentless pursuit of redefining the industry standard.

Respect

Our team is deliberately diverse and we respect the values, differences, and contributions of our customers and individual team ...

View more
Collectivism

We are one team: positive attitudes and mutual respect are essential to our success. We work collaboratively to solve problems a...

View more
Rise to Challenge

Challenging work is rewarding work. We believe in motivating our people to learn more, do more and achieve more.

Flexibility

There’s more than one way to get the job done. We believe that flexibility and adaptability create space for innovation and new ...

View more
Growth Mindset

As a startup, we are committed to growth — not only in terms of the expansion of the company but also to the learning and advanc...

View more

Office Locations

Hyderabad

5th Floor Western Aqua, Whitefields, Hitech City, Hyderabad, Telangana

New York

109 S 5th St, Brooklyn, New York, US

Scottsdale

7135 E Camelback Rd, Scottsdale, Arizona

Santa Monica

202 Bicknell Ave, Santa Monica, CA

Start Hiring Today

Spottabl matches hyper-growth companies with specialist recruiters & agencies that have the best chance of success on their roles.