Recykal

B2B Growth and Acquisition Lead

Quick Overview

6 - 8 Years

Skills and expertise you’ll require

Web Analytics

A/B Testing

metrics-driven marketing

Roles and Responsibilities

Recykal is looking for a Lead B2B Acquisition and Growth, who can actively run experiments, improve conversion rates while collaborating with multiple departments in the organisation.
As a member of the Marketing team, you would be responsible for finding channels and building strategies that help bring in revenue.
This is an excellent role for candidates having 6+ years of relevant experience in B2B Marketing or Online Acquisition Marketing.

Roles and Responsibilities:
Help build and maintain customer base through active retention strategies
Enhance media presence and engagement
Create customer funnels and use heat maps to understand customer behaviour
Develop customer acquisition strategies with a long and short-term perspective
Identify challenges across the products, experiment and conclude with a plan for the growth of the user base
Use the Awareness, Acquisition, Activation, Revenue, Retention, and Referral funnel for growth marketing
Have a holistic approach to creating opportunities for growth for all stakeholders in the system
Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search, Affiliate) in an efficient way
Use a data-driven approach to manage campaigns and derive insights on strategy and performance
Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing strategies
Track and Manage marketing spending efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, ad networks and social media campaigns
Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI
Set up and monitor analytical dashboards and give insights of key areas of importance. Use this to recommend performance optimization methods
May be required to liaison with the editorial team on a need basis
Coordinate with Account Leads to achieve goals and ROI targets
Set up daily performance reports to analyze the performance and optimize campaigns
Skill Sets Expected:
6+ years of experience in Acquisition & Growth
Experience in scaling a B2B tech startup
Proven metric-driven growth
A stronghold on Web Analytics, A/B Testing, and metrics-driven marketing
Strong analytical ability to think creatively, identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
Excellent verbal and written communication skills
High levels of integrity, autonomy, and self-motivation
Comfort in a fast-paced, entrepreneurial, start-up environment
High levels of proficiency with Excel/Google Sheets and PowerPoint/Google Slides

Life@Recykal

Recykal - Digital Technology for Waste Management & Recycling

Recykal Marketplace is an online platform for buying, selling recyclable items like plastics, paper, e-wastes etc. Recykal Marketplace connects bulk waste generators, waste aggregators, recyclers and enables transactions between them bringing transparency, traceability to the ecosystem.

Office Locations

Hyderabad