Loyalytics Consulting LLP

Marketing Analytics (MMO experience)

Quick Overview

3 - 5 Years

Skills and expertise you’ll require

Market Mix modelling

Marketing Analytics

Python

Data Science

Roles and Responsibilities

Experience: 3-5Y

Responsibilities:

• Work with practice leaders and clients to understand business problems, industry context,  data sources, potential risks and constraints
• Translate the business program into a solvable Data Science problem, propose different  approached and their pros and cons.
• Identify, analyse and interpret trends or patterns in complex data sets.
• Build Econometric/market mix models (MMM), multi-touch attribution models (MTA),  optimize marketing spend and come-up with implementable recommendations and  strategy/plan.
• Good written, verbal, and presentation skills with the ability to generate and present  meaningful insights
• Manage and collaborate across teams - providing input into the solution architecture. • Develop project plans including milestones, dates, owners, and risks and contingency plans. • Contribute to the development of a knowledge base, build case studies, and work with new  business teams to demonstrate the value of an integrated approach.

Skills and Experience required:

• 3-5 years of professional experience in advanced data science focused on, Econometric  Modeling, Marketing Analytics, Market Mix modelling, Multi-touch Attribution, Micro segment Attribution, Unified Measurement, Marketing Budget Optimization, TV attribution  etc.
• Experience in ML algorithms and techniques such as, OLS regression, nave bayes approach,  linear attribution model, time decay model, Markov chains, Shapley value etc. • Experience with one or more Advanced Data Science software languages. (R, Python, H2O,  Pyspark, Scala, SAS).
• Proven ability to visualize data for influencing
• Comfortable with cloud-based platforms (AWS, Azure, Google).
• Experience with Google Analytics, Adobe Analytics, Optimizely is a plus.
• Experience in digital marketing a plus.

Life@Loyalytics Consulting LLP

Hello! from Loyalytics

Business which focus on the customer grow leaps and bounds. We at loyalytics consulting help businesses shape their customer strategy by helping them make sense out of large amount of customer data. We believe our success is in helping businesses solve their problems through meaningful and actionable insights from data. Customer focus, Passion and innovation are the values that drive us.

Office Locations

Bengaluru